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How To Attract Potential Clients, Creatives and Agencies Through Personal Branding

PERSONAL BRANDING! Say Whaaatt???

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So I’ve noticed that many aspiring models tend to think that Modelling isn’t a business. And I suppose from the outside looking in it can seem just like a fun job that you can randomly make some pocket money from.

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Well... yes and that’s fine if you want to stay making pocket money and really only ever work on TFP shoots with amateur creatives but what happens when you want to take this more seriously, when you want to earn more than pocket money and you want to work with industry Pro’s?

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What happens when you need to:

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➡️ get paid

➡️ have legally binding contracts (if you’re freelance)

➡️ market and promote yourself

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Is all this stuff starting to sound a bit businessy? Well...that’s because it is, YOU are a business.

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And with any business you need to create a brand and as a Model you are the face of that brand. Your brand is what helps you gather a genuine audience, it’s the thing that encourages people to work with you.

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So how do you go about creating a sustainable and relatable personal brand?

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Well, it really boils down to these 6 key points:

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1️⃣ have a message/purpose that you’re passionate about

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2️⃣ be clear and consistent with your message - don’t confuse people

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3️⃣ be relatable and add value for your audience

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4️⃣ engage & build trust. Your audience wants to get know you, so let them

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5️⃣ Network with people you have something in common with for e.g. a photographer who’s work resonates with yours or a brand that resonates with your message. Talk to people, comment, start conversations.

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6️⃣ Learn, Create, Share. Show them what you’re made of!! At the end of the day clients, creatives and agencies want to see proof that they are making the right decision with working with you. (Think of it like checking out what a restaurants food looks like before booking to eat there 🤷🏽‍♀️)

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Take a min to ask yourself: what am I currently doing to attract my potential clients, creatives & agencies? And is it working?

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