Lucy Carter is a Creative Entrepreneur, from England, UK and currently lives in Perth, Australia. Formerly an Administration Officer she decided to quit her job in the corporate world and pursue her passion in Makeup. After relocating to Australia in 2010, she went on to build her Hair and Makeup business. 


By the age of 22 she had left the UK and moved to the other side of the world and started her business.  


Somewhere between trial and error Lucy lost her confidence in herself and her business. Her passion was 'lost' and her dreams were out of sight! It was through this that Lucy decided to regain her confidence and pursue the journey she had previously started and through this she has since found her other passion in helping Creative Entrepreneurs become empowered professionals through brand and personal growth. 


"Being a Creative Entrepreneur is more than just the job that you do. In order to succeed, you have to create solid foundations within your business but most importantly within yourself. You have to prepare yourself and your business for the long term".  


Lucy started the Alkymi Collective to help others cultivate their creativity and to empower them with the right Mindset so that they are able to overcome their roadblocks, make smart, safe and educated choices for themselves and their careers. And allowing them a real chance of success instead being overlooked and undervalued. 


The Model Momentum Program 

Bespoke Discovery Sessions




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